Introducing Clear Dry Ink! Printing and Mailing Services strives to offer the latest in technology and production features. With the acquisition of a new color digital press, features not typically found on digital presses were added. One feature is the use of clear toner. The clear toner is the 5th color in the typical CMYK printing processes. It is simple to add to your printed piece, but adds creative and dramatic effects.
Printed pieces that are different and unique tend to be held onto longer than those that do not incorporate special features. With the clear toner application, you expand the life of the piece you create, adding to the success of your event or campaign. Posters, brochures, fliers, or any marketing campaign can be enhanced with the use of clear toner.
What can you do with Clear Dry Ink?
- Highlight images, making them pop off the page
- Draw attention to headlines and variable text
- Highlight photos, logos and variable images
- Create artistic effects like patterns and grids
- Enhance the appearance of simulated metallics
- Create tinted varnish effects
- Flood an entire photo for a smooth finish
- Create a subtle watermark effect
- Add an element of security
How is Clear Dry Ink applied to my printing piece?
- Spot Treatment - You can specify clear dry ink to print only in specifically designated areas of a printed piece. This has the effect of highlighting and drawing attention to that part of the design, such as an area of an illustration or important text. It can also provide additional visual interest of enhancing varied textures on a single printed surface. Not only does this add interest, but it also gives your piece a more high-end, polished look.
Spot over a photograph - Add clear dry ink to a photograph and make it jump off the page, or designate certain areas of the photograph to highlight its features. Give your photos a noticeable sheen. You can also add a texture over a photograph, giving the illusion of dimension.
Spot over a solid color - By adding clear dry ink over a solid color, you can increase the depth and overall sheen of that color, giving it a little lift off the page and catching attention. This effect works best when clear dry ink is applied over lighter colors and is a great way to create subtle, interesting patterns and also to show off your graphics. Mimic a subtle tinted varnish effect by creating a design with a light tint of a color and then add spot clear dry ink on top of that. The tinted effect can be used on its own as a design element, or over text and images to give them extra attention getting power.
- Flood Coating - To “flood” your printed piece with clear dry ink is to cover the whole sheet with it. Flooding can have many benefits. It adds a soft finish to your entire piece, giving it an offset like appearance. It provides an even sheen that adds depth to photos and a smooth consistent look across an image. Flooding can also help to protect your applications, almost adding a layer of sealant, especially helpful for direct mail and other pieces that are prone to wear from handling.
- Metallic/Pearlescent Effect - Introducing a sheen of clear dry ink over pantone metallic colours simulated in CMYK can produce a metallic effect, making your design shine. A metallic effect also adds elegance to text in your printed pieces, as well as creates the appearance of metal on objects.
- Watermark - Using clear dry ink is a great way to print watermarks on your pieces. These subtle, authenticating marks can provide notice for copyrighted materials or add a graphic element to discourage copying of coupons or tickets. Watermarks can repeat across the entire page and are a nice way to add a soft graphic element to your design to quietly reinforce your message or evoke a mood.
Contact Digital Printing at 541-346-0477 for more information about Clear Dry Ink.